We live in an ever-increasing world of technology. But the business model of serving people hasn’t changed. Now, more than ever, is a day to know your patients and take care of them accordingly.
At the end of the day, you’re trying to take care of people. On a daily basis in the maxillofacial and oral surgery practice, you’re attempting to serve clients who need care and understanding. Don’t underestimate the power of building relationships with your clients.
In this technology-driven world, here are a few ways to modernize your oral surgery practice to better serve your clients:
Update website with blog and email marketing
According to SWEOR, an agency dedicated to clear messaging, says “57% of internet users say they won’t recommend a business with a poorly designed website on mobile.” It’s time to start revamping your website to be user-friendly on both desktop and mobile.
In accordance with a website, a blog needs to be added and updated at least weekly. Content associated with the site will help you get found on the web.
Collect email addresses from patients and add them to an email list. Send something out once a month informing patients about oral surgery trends or proper healthcare.
Get found
Once a strong website is built, get found on the web and other directories. When potential patients search for your practice, they should be able to find you easily.
Optimize Google Maps for best results when clients are searching for you. If you have a physical location, claim and update all important information including address, phone number, and services.
There are a slew of other directories to be added to as well. Yelp, Yahoo!, Foursquare, and Facebook to name a few.
Paid advertising
To further boost your oral surgery practice, consider paid advertising. The most effective places to consider are Google Ads, Facebook Ads, and LinkedIn advertising. These are the big ones, but there are others to research as well.
Streamline office procedures
Your patients want and need the easiest way possible to fill out paperwork (electronic health records), know when their appointment is, and pay their invoice.
Find a software management tool that ensures productivity and efficiency with remembered user preferences, shortcuts, automatic anesthesia details, real-time vital signs, and easy printing of prescriptions.
MaxillowSoft is a business management software and does all this and more. Request a demo today to get started.